If-So Dynamic Content Review:This WordPress plugin helps display dynamic content to site visitors based on “conditions”, such as search terms, location, pages visited, or the number of visits. Compatible with any page builder, If-So lets you customize any content on the page and allows you to create as many versions as you want.
If-So also allows you to create dynamic calls to action based on the time of day as well as your business hours.For instance, you can make a CTA that says “Click to Call” when your business is open or use a form to capture lead information during the hours your business is closed.
If-So takes into account which pages your visitors have already looked at, so you can serve content that’s in line with their stage of the buyer’s journey.With the Google Ads condition, you can tailor your landing page content to the user’s search term, creating a coherent experience for potential customers who find you through Google.
- Personalize content on your site in minutes using any page builder—zero coding needed
- Alternative to: Pardot, ActiveDEMAND
- Track the dynamic versions of content with built-in statistics
If-So lets you add a selection field that allows visitors to choose the most relevant content for them.Based on their self-selected demographic, geolocation, buying intent, or other parameters, you can deliver the dynamic content that’s most helpful to them.
If-So’s built-in statistics paint the picture of how many times each version was viewed and how many people converted.If you want more data, you can integrate Google Analytics to track the visibility of each version and segment your reports accordingly.
Providing relevant content to your site visitors doesn’t have to be a guessing game, like picking out gifts for the in-laws.
You’ve got a secret tool you can use to get data-driven answers based on visitors’ personal characteristics and interactions with your site.Increase relevancy and boost conversions by delivering dynamic content to your site visitors with If-So.