If-So Appsumo: Deliver dynamic content based on visitor characteristics and interactions. Have you ever seen content on a website so relevant that it felt like it was speaking directly to you?
It’s not magic—it’s dynamic content or content that changes based on what you know about the user looking at it. If-So is a WordPress plugin that displays dynamic content to users based on info like Google Ads search terms, site clicks, and location. If-So displays dynamic content to site visitors based on “conditions,” like search terms, location, pages visited, or the number of visits.
Customize any content on your webpage and create as many versions as you want using any page builder—no coding necessary. It’s also fully compatible with any caching solution, making it possible to get the benefits of dynamic content while continuing to enjoy the advantages of page caching.
If-So takes into account which pages your visitors have already looked at, so you can serve content that’s relevant to their stage of the buyer’s journey. You’re also able to create dynamic calls to action based on the time of day as well as your business hours. Turn any trigger into a conditional pop-up that will display only when the condition is met, like on-page events including exit intent and scroll.
If you’re using Elementor or the Gutenberg editor, you can create conditional content straight from any element, block, group, or a section. If-So also lets you add a selection field to let visitors choose the most relevant content based on self-selected demographics. You can also use the Custom User Profile Fields to serve hyper-specific content to logged-in users after you collect some data from them.
You’ll have the ability to collect data using three different types of form fields: select (choose an option from the closed list), date (date field), and text (free text field). Unlike other solutions that load all the different versions and just display one, If-So is a server-side solution and will only load one version of dynamic content. Best of all, this plugin integrates with other popular WordPress plugins like WooCommerce, MemberPress, WishList, Paid Memberships Pro, Easy Digital Downloads, and LearnDash.
Get built-in statistics that show you how many times each version of the content was viewed and how many people actually converted. If you want more data, you can track the visibility of each version with Google Analytics and segment your reports accordingly. Serving relevant content to site visitors shouldn’t be a guessing game, like figuring out exactly what your dog is thinking. If-So helps deliver dynamic content to site visitors based on real data from their personal characteristics and site interactions.
Plans and Features
Lifetime access to If-So
All future Agency Plan updates
You must redeem your code(s) within 60 days of purchase
Stack up to 6 codes
Previous AppSumo customers will be grandfathered into the new feature limits
Previous AppSumo customers who purchased If-So can buy more codes to increase their feature limits
60-day money-back guarantee, no matter the reason