Ignition Appsumo: Automate your launch process and build better go-to-market plans. Without a solid plan, your product launch can still feel as chaotic and uncertain as launching a rocket from your backyard. Because your documentation, assets, and research are scattered everywhere, you’re sure to miss something and leave your team flying blind.
With Ignition, you can manage your launches end-to-end with road mapping, planning, documentation, tasks, asset management, and collaboration all in one place. By having everything in one centralized location, you’ll be able to keep every stakeholder on the same page, all while eliminating the need for multiple tools. Predict whether you’re on track to launch on time, thanks to timeline predictions from Jira and other development trackers.
You’ll also get a centralized view across your product and GTM timelines from the Mission Control dashboard. You can conduct research, understand your market, and use those insights in your GTM planning. Ignition allows you to automatically track competitor growth, teams, and news, so you’re able to share critical competitive insights with your team.
Use the same frameworks top technology brands use to build out actionable user personas and messaging. You can even organize the customer insights and testimonials you gather by persona and product. You’ll be able to build better GTM plans with personalized objectives and key results (OKR) recommendations that allow you to speed up the planning process.
Ignition instantly generates a personalized launch plan based on top playbooks and then lets you make adjustments to your plan based on tier, budget, and GTM motion. Once you add a channel to your plan, the platform will automatically add the required tasks and assets and can even shift the timelines if your launch date changes. Best of all, Ignition makes it easy for you to announce updates in Slack or directly in your product so your team and customers can stay in the loop.
With a single line of code, you can embed your release notes in a branded widget inside your product to share instant updates with users. You can even create branded release notes to host on your website, making it a cinch to publish updates for customers or internal changelogs for your team. Switching between a ton of tools to plan and execute your product launch can give you serious whiplash. With Ignition, you get a comprehensive platform for building and managing an end-to-end product-based launch, so you can implement a go-to-market plan sure to succeed.
Plans and Features
Lifetime access to Ignition
All future Liftoff Plan updates
No codes, no stacking—just choose the plan that’s right for you
You must activate your license within 60 days of purchase
Ability to upgrade or downgrade between 3 license tiers
Only for new Ignition users who do not have existing accounts
Optional add-on: surveys for $7/month
60-day money-back guarantee, no matter the reason