Marpipe Review: Marpipe is a Multivariate testing platform to measure the Ad performance for your test. Drag & drop to create variants and can generate ad versions instantly. Gain insights with statistically significant results of Ads. Marketers, Small and Medium companies make use of the software.
Marpipe is a Multivariate testing platform to measure the Ad performance for your test. Drag & drop to create variants and can generate ad versions instantly. Gain insights with statistically significant results of Ads. Marketers, Small and Medium companies make use of the software.
Testing ideas is how we improve them, like making “practice” batches of cupcakes four months before the holidays. But testing ad creatives is a slog of creating dozens of variants for each platform and then running tests to see which is most effective.
Once you’ve got a base ad, then you can create multiple variants with the same drag-and-drop functionality. Use variant mode to change the copy, experiment with backgrounds, switch up placement, and much more to get dozens of ideas down in a fraction of the time.
When you’re ready to launch, all you have to do is pick which creative variants you want to test. From there, you can choose the type of campaign, like traffic, reach, and conversions. Then you’ll choose your spending level, which is great for budgets both large and small.
Make hundreds of ad creatives and variants in minutes with your existing assets
Alternative to: Celtra
Instantly launch your creative suites on Facebook and Instagram with a multivariate test to discover the most effective assets
- Drag and Drop
- Performance Analysis
- Template Creation
- Multivariate Testing
You’ll be able to track analytics for each image and copy asset to see if audiences prefer anything from certain backgrounds to in-image text. Plus, you can use filters to rank the assets, creatives, and audiences by different KPIs for actionable insights.
Even better, uploaded images are tagged using machine learning for quick organization, and you can even add and edit copy right from the library. That way, you can keep all of your messaging in one place with data to back it up, instead of spread across tons of shared docs organized by theme or “hype.”