Publist – Pitchground Black Friday Deal 2019

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Publist

Publist:

One of the publicist’s main functions is to generate press coverage on behalf of their clients and serve as the bridge between clients, their public and media outlets. A publicist manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.

Lesley Zimmerman of Lesley Z Media says, “A Publicist is a press agent. We do everything having to do with the media: placing album reviews, press releases, feature interviews, photos, etc. in press outlets. And a lot more.” This can include writing press releases, compiling lists of media contacts, creating press kits, coordinating with event Photographers, and pitching stories to media contacts.

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Publist

Personality

Since a big component of a Publicist’s job is building and maintaining relationships with the media, Lesley says “outgoing personalities do well, or at the very least, an extroverted introvert.” Publicists often have to juggle deadlines, last minute interview requests or schedule changes, and a variety of personalities, so it’s also important to be flexible and able to keep a cool head in challenging situations. Since Publicists are advocates for their clients, it also helps to be passionate about the music you’re promoting.

Getting Started

“Contact PR firms, indie Publicists, and record companies and try to get an internship with them.”Compile a strong portfolio of written press materials and a list of media contacts you personally know.Network by attending PR and music industry organization events, and by going to shows.

Origin of publicist

From German, dating back to 1785–95; see origin at public, -istDictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

What is a Publicist?

A publicist, also known as a public relations specialist, is someone who generates media coverage for their client in order to promote them to the public. Clients can be from the film industry, the music industry or even be a company or private business that needs to improve its image in the public eye. A publicist serves as a bridge between their client and the public, by the use of media outlets. The day-to-day duties depend on who the client is, but promotion is always the focal point.

Become a Publicist

Lesley Zimmerman of Lesley Z Media says, “A Publicist is a press agent. We do everything having to do with the media: placing album reviews, press releases, feature interviews, photos, etc. in press outlets. And a lot more.” This can include writing press releases, compiling lists of media contacts, creating press kits, coordinating with event Photographers, and pitching stories to media contacts.

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Lifestyle

Although most Publicists hold regular office hours, they have to be available to clients when needed—and sometimes that means doing last minute work on a project on nights or weekends. “We never close, ” Lesley says. “In the advent of smartphones, everyone knows you’re attached and reachable. It’s up to you to set boundaries.”

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