Toyota cancels all olympic TV ads in Japan

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Toyota Motor will not air any Olympic-related TV advertisements and its officials will not attend the opening ceremony or other events, despite the automaker being a top-tier sponsor.

Chief Executive Officer of Toyota Motor Corp (7203.T), Akio Toyoda, and other executives will not attend the opening ceremony, Toyota said on Monday.

Toyota cancels all olympic TV ads in Japan

“It is true that Toyota will not be attending the opening ceremony, and the decision was made considering various factors including no spectators, these partners and sponsors must have been struggling to support Tokyo 2020 (after a one-year delay due to the pandemic)… And that one year was a pretty intensive and challenging situation, but still, those partners and sponsors were always very supportive of Tokyo 2020,” Takaya, spokesperson for the Tokyo 2020 Organising Committee told reporters on Monday.

Toyota will still provide 3,340 vehicles, including electric and fuel cell vehicles, for transporting athletes and staff members, almost the same number as originally planned. It will also provide robots for use at various venues. The company also will still promote the athletes it sponsors on its website.

The automaker began voicing concerns over public response to the Olympics as early as May when Japanese athletes were facing calls on social media to speak out against the event.

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