UTM.io – Is a Free UTM builder that makes it easy and fast to set up tracking on every link, leaving you free to dive into the data to learn how you can maximize the effectiveness of your email and social media campaigns. Using it for more than years and recommending all my teammates and PH users who are trying to track down every link in details.
UTM tags, also called UTM parameters, are simply bits of text added to a webpage URL that provide details about how a person landed on your website. Analytics solutions, such as Google Analytics, parse these tags and store the information contained with them so that you can gain more insight into your website visitor traffic.
UTM.io is a highly rated UTM builder tool that is provided as a plugin for the Chrome browser. On the surface, it is quite similar to Google’s Campaign URL Builder, but it has some time-saving features, including presets (so that you don’t need to type in the same values again and again) and URL capture (just visit the webpage for which you want to create the UTM tags and open UTM.io to have the base URL already entered for you).
Why Use UTM Tags?
Once you have UTM tags appended to all the URLs included in your social media, paid advertising and other digital marketing campaigns, you will be able to receive accurate reports on how traffic reached your site, in terms of sources, channels, campaigns and so forth.
How to Implement UTM Tags
Now that you know what UTM tags are and why they’re important, let’s take a look at how to actually implement them in your marketing. The basic idea, as already mentioned, is that you want to include UTM tags in every link that you use, across all your digital marketing efforts: website calls to action, paid advertising, social media posts, subscription emails – everything!
Select Your Values
The first step is choosing the values that you will use for each UTM tag. In order to end up with useful metrics and reports, you need to use the selected values consistently. For example, you might use the following values for the utm_source parameter:
Generate Links Containing UTM Tags and Values
Once you’ve decided on the values you’ll be using, the next step is to actually create the links that you will include in your digital marketing. Here are three different ways to do so: