Adobe, the leading software company for creative professionals, has launched a new mobile app that brings its innovative generative AI features to mobile devices. The app, called Adobe Express, is now available in beta for Android and iOS users. It allows users to create stunning videos, designs, photos and images using simple text prompts and Firefly, Adobe’s generative AI technology.
What is Firefly and how does it work?
Firefly is Adobe’s generative AI technology that can create realistic and expressive images from scratch or modify existing images based on user input. Firefly uses deep learning models trained on millions of images to generate new content that matches the user’s description or request. For example, users can type “a sunset over the ocean” and Firefly will generate a beautiful image of that scene. Users can also ask Firefly to insert, remove or replace objects, people, backgrounds and more in their images. For instance, users can type “remove the dog” or “add a rainbow” and Firefly will do the magic.
Firefly also has a feature called Text Effects, which can transform text and headlines into eye-catching visuals using generative AI. Users can type any text and Firefly will apply different styles, fonts, colors and effects to make it stand out. Users can also customize the text effects by changing the parameters or choosing from a variety of presets.
What are the benefits of Adobe Express for mobile users?
Adobe Express is designed to be an all-in-one, AI content creation app for mobile users. It offers a range of benefits for different types of users, such as:
- Solopreneurs: Users who run their own businesses or personal brands can use Adobe Express to create and edit videos for their social media channels, such as TikTok, Instagram, YouTube and more. They can also schedule their content and access their brand kits from the app.
- Students and teachers: Users who are involved in education can use Adobe Express to make their projects and lessons more engaging and creative. They can use Text to Image to generate images for their presentations, posters, flyers and more. They can also use Firefly to enhance their photos and videos with generative AI.
- Creative professionals: Users who work in creative fields can use Adobe Express to accelerate their mobile content creation and collaboration. They can easily access and edit their designs from Photoshop and Illustrator directly within the app. They can also share their work with their teams and clients using the app’s cloud storage and feedback features.
- Enterprise marketers and knowledge workers: Users who work in large organizations can use Adobe Express to scale their on-brand content creation to mobile devices. They can use Firefly to generate images that are safe for commercial use and match their brand guidelines. They can also use the app’s templates, fonts, icons and stickers to create consistent and professional content.
How to get started with Adobe Express?
Users who want to try out Adobe Express can download the app from the Google Play Store or the Apple App Store. The app is currently in beta, which means that it is still under development and may have some bugs or issues. Users can provide their feedback and suggestions to Adobe through the app’s settings menu.
Users who download the app will need to sign in with their Adobe ID or create a new one. They will also need to have a Creative Cloud subscription to access some of the app’s features, such as Firefly, Text Effects and video editing. Users can choose from different subscription plans based on their needs and preferences.
Once users have signed in and subscribed, they can start creating content with Adobe Express. They can choose from different modes, such as video, design, photo and image. They can also browse through thousands of templates, assets and examples to get inspired. They can then use the app’s intuitive and powerful tools to create, edit and enhance their content. They can also use Firefly to generate or modify images using text prompts. They can preview and export their content in various formats and sizes. They can also share their content with others using the app’s social media and cloud features.
Adobe Express is a new mobile app that brings the power and creativity of Adobe’s generative AI to mobile devices. It enables users to create stunning and unique content using simple text prompts and Firefly, Adobe’s generative AI technology. It also offers a range of features and benefits for different types of users, such as solopreneurs, students, teachers, creative professionals, enterprise marketers and knowledge workers. Users who want to try out Adobe Express can download the app from the Google Play Store or the Apple App Store and sign up for a Creative Cloud subscription.
