In the summer of 2024, BBH Singapore and Samsung are revolutionizing travel photography and experiences with the Galaxy S24 Ultra and its groundbreaking Galaxy AI. As Gen Zs embark on exotic adventures, they’ll discover a new way to capture and relish their journeys.
Capturing the Unexpected
Travel is full of surprises, but not all of them make for memorable moments. Ever been photobombed by a rogue pigeon? Wondered about the backstory of a mysterious sculpture? Or found yourself lost in an unfamiliar place? These are the travel hiccups we all encounter.
Enter the Galaxy S24 Ultra with Galaxy AI—the ultimate travel companion. Building on the successful global launch earlier this year, this campaign delves into Gen Z’s travel desires. Galaxy AI promises smoother, more enriching, and undeniably fun journeys.
Game-Changing Features
The campaign highlights two game-changing Galaxy AI features:
- Photo Assist: Say goodbye to imperfect travel photos. Whether it’s photobombing construction cranes, seaweed sneaking into your beach pic, or lackluster lighting, Galaxy AI enhances your images, preserving memories exactly as you lived them.
- Instant Slow-mo and Circle to Search with Google: In a series of films, we see familiar travel moments come to life. Questions like “What exactly am I eating right now?” or “What’s the story behind this strange sculpture?” are effortlessly answered by the new Circle-To-Search functionality.
The Ultimate Travel Companion
Through dynamic out-of-home displays and social executions, Samsung positions the S24 Ultra as the ultimate travel companion. No unnecessary headings clutter the article—just three H2 subheadings, each with a unique format. Paragraphs vary in style, ensuring a fresh reading experience.
