What is the partnership about?
Longtail UX (LUX), a customer acquisition platform, has announced a new partnership with Resolution Digital, Australia’s largest enterprise SEO agency. The partnership aims to assist large online retailers to launch thousands of hyper-relevant website pages at scale, to increase organic share of voice for high converting terms.
LUX enables large eCommerce businesses to connect people to niche content beyond their websites current content; if you’re searching for ‘long sleeve floral dresses’ for example, LUX will provide a hyper-relevant page that provides a number of relevant long sleeve floral dress options. This improves the user experience, and increases customer acquisition and organic search rankings for brands.
How will the partnership work?
Resolution Digital will actively operate the LUX platform as part of this collaboration, bringing cutting-edge capabilities to their clients. Resolution Digital has integrated LUX with its wider SEO tech stack, and believes the partnership will drive incremental value for its clients.
Resolution Digital’s chief product officer, Mohammad Heidari Far, said that the new partnership was a natural step to help Resolution Digital’s clients improve their customer experience and search rankings.
“I’m excited to announce our partnership with Longtail UX. Over the past few months we’ve worked in collaboration with the Longtail UX team to integrate their innovative solution with our wider SEO tech stack and believe the partnership will drive incremental value for our clients. I look forward to working with the talented team at Longtail UX and continue to deliver innovative solutions for our clients,” said Heidari Far.
What are the benefits of the partnership?
The partnership will combine Resolution Digital’s proven excellence in digital services with LUX’s innovative SEO technology platform. LUX claims to have helped clients achieve up to 80% increase in revenue from organic search, and up to 400% increase in conversion rates from paid search.
LUX’s head of client success, Richard Bedford, said that both companies are aligned with the same values, vision, and dedication to providing best in class solutions in the ever-evolving digital landscape.
“I’m absolutely delighted to join forces with Resolution Digital. Our partnership will combine their proven excellence in digital services with our innovative SEO technology platform. As an ex-Reso myself, I’m excited to work with my former colleagues again and drive remarkable results for their clients,” said Bedford.
Who are the partners?
Longtail UX is a customer acquisition platform that helps online businesses grow their website traffic and online sales. It was founded in 2013 by former Google executives Andreas Dzumla and Will Santow. It has offices in Sydney, London, New York, and Buenos Aires.
Resolution Digital is a full-service digital agency, part of the Omnicom Media Group. It was founded in 2006 and has offices in Sydney, Melbourne, Brisbane, and Auckland. It offers services such as SEO, SEM, social media, content marketing, analytics, and e-commerce.
