Minor Hotels, a prominent international hotel operator based in Bangkok, has embarked on a significant digital transformation journey. This initiative aims to build a robust technological ecosystem to fuel growth, enhance operational efficiency, and elevate the guest experience across its diverse portfolio of over 540 hotels, resorts, and residences in 56 countries. The company’s strategic partnerships with Kyriba and Oracle have laid a solid foundation for continued innovation and sustainable growth.
Embracing Digital Transformation
Minor Hotels recognized early on that embracing digitalization was essential for sustained success in an increasingly competitive market. In 2013, the company initiated a comprehensive overhaul of its technological infrastructure, encompassing its ERP, e-commerce platforms, and property management systems. This forward-thinking approach laid the foundation for a highly integrated and scalable technology ecosystem, enabling Minor Hotels to seamlessly incorporate new tools and adapt to evolving industry demands.
The company’s leadership understood that the challenge was to make the entire change of systems without affecting integrations with platforms like Booking.com and Expedia. This approach ensured minimal impact on operations while enhancing the overall guest experience. As a result, Minor Hotels successfully navigated a period of rapid expansion, adding brands like Tivoli Hotels & Resorts, Oaks Hotels, Resorts & Suites, NH Hotels, nhow Hotels, NH Collection, and Elewana to its portfolio.
Enhancing Guest Experience Through Technology
A key pillar of Minor Hotels’ digital transformation has been a relentless focus on enhancing the guest experience through technology. Even before the COVID-19 pandemic accelerated the adoption of digital solutions in hospitality, Minor Hotels had already begun implementing innovative guest-facing technologies. These include mobile guest services, empowering guests with self-service options for a range of needs, from ordering room service to requesting amenities.
The introduction of the Fast Pass system streamlined the online check-in and check-out process, allowing guests to bypass the front desk and access their rooms seamlessly. This focus on technology has not only improved operational efficiency but also significantly enhanced the overall guest experience, making Minor Hotels a leader in the hospitality industry.
Commitment to Sustainability
Minor Hotels’ commitment to sustainability is evident in its long-term goals and initiatives. The company has set ambitious targets to become a net-zero organization by 2050, with intermediate goals of reducing energy and water intensities and carbon dioxide emissions. Green Growth 2050, one of the most comprehensive travel and tourism-based sustainability standards, has assessed Minor Hotels’ sustainability performance since 2008.
The company has set Gold certification or above as a minimum requirement for its Anantara and Avani brands, with 20 properties achieving Platinum certification. Minor Hotels also promotes sustainable tourism in its communities, undertaking initiatives focused on education, health, and the environment. The company’s efforts in sustainability have been recognized globally, with Minor Hotels being the highest-ranked hotel operator in S&P Global’s Sustainability Yearbook 2024.
