A rare and exclusive scooter for the Beliebers
Justin Bieber, the Canadian pop sensation, has teamed up with Vespa, the iconic Italian scooter brand, to launch a special edition scooter in India. The Justin Bieber X Vespa edition is a monochrome-themed scooter that features the singer’s signature and logo on the body. The scooter is priced at a whopping Rs 6.45 lakh (ex-showroom) and will be available via pre-order as an imported Completely Built Unit (CBU). Only a single-digit number of units will be sold in India, making it a rare and exclusive collector’s item for the Beliebers.
A stylish and sophisticated design with a touch of Bieber
The Justin Bieber X Vespa edition is based on the Vespa SXL 150 model, which is one of the most premium and powerful scooters in the Indian market. The special edition scooter comes in a white colour option with all elements in white such as the saddle, grips, spokes of the rims, handlebar, and mirrors. The brand logo and the flames drawn on the body of the vehicle are also tone-on-tone white. The scooter also features a rectangular headlight, a fully-coloured multifunctional TFT display with smartphone connectivity, and 12-inch wheels.
The scooter is powered by a 150cc engine that produces 12.5 bhp and 12.4 Nm of torque. It is mated to a CVT gearbox for smooth and effortless riding. The suspension setup consists of a side-linked front shock and a rear coil spring. The braking system comprises a 200mm front disc and a 140mm rear drum with ABS. The fuel tank capacity of the scooter is eight litres.
A tribute to the creative drive and vibrancy of Justin Bieber
The Justin Bieber X Vespa edition is not just a scooter, but a tribute to the creative drive and vibrancy of the pop star, who has been an inspiration for millions of fans around the world. Justin Bieber has been associated with Vespa since 2021, when he featured in an advertisement campaign for the brand. He also rode a Vespa scooter in his music video for “Peaches”, which was one of the most popular songs of 2021.
Diego Graffi, Chairman and MD of Piaggio Vehicles Pvt Ltd, said, “Vespa is much more than a mobility brand; it symbolizes art, design, technology, and fun. It has always spurred the imagination of artists, stylists, and designers around the globe. We are excited to introduce to India, the collector edition of Justin Bieber X Vespa that embodies creative drive, vibrancy, and vigour – the values shared by both Bieber and Vespa.”
Interested customers can pre-book the Justin Bieber X Vespa edition through the official website or all Vespa dealerships in India. However, they will have to hurry up as the scooter will be available only till stocks last.