In a strategic move set to redefine the sports and entertainment landscape, PMY Group has acquired KOJO, an award-winning creative studio. This acquisition aims to merge PMY’s technological prowess with KOJO’s creative excellence, promising to deliver unparalleled live experiences globally. KOJO, known for its innovative content and production capabilities, will now benefit from PMY’s extensive technological resources, enhancing its service offerings and expanding its reach. This partnership is poised to elevate fan engagement and event execution across the sports and entertainment sectors.
A Strategic Partnership for Global Impact
The acquisition of KOJO by PMY Group marks a significant milestone in the sports and entertainment industry. By combining KOJO’s creative expertise with PMY’s technological innovations, the partnership aims to deliver cutting-edge live experiences on a global scale. KOJO has a rich history of producing iconic screen stories and immersive brand experiences, making it a valuable addition to PMY’s portfolio. This collaboration is expected to enhance the capabilities of both companies, allowing them to push the boundaries of what is possible in sports and event technology.
KOJO’s impressive portfolio includes collaborations with major sporting organizations such as the AFL, Cricket Australia, and FIFA. Their work has been recognized at prestigious film festivals like Sundance and Cannes, showcasing their ability to create impactful and memorable experiences. With PMY’s support, KOJO will be able to scale its innovative content creation and production to a broader international audience, further solidifying its position as an industry leader.
Paul Yeomans, CEO of PMY Group, expressed his excitement about the acquisition, highlighting KOJO’s remarkable impact in the Australian and New Zealand markets. He emphasized that the unique capabilities of KOJO will bring new and exciting opportunities for PMY’s clients and partners, enhancing the overall value proposition of the group.
Enhancing Fan Engagement and Event Execution
One of the primary goals of the PMY-KOJO partnership is to elevate fan engagement and event execution through innovative technology and creative content. PMY has a strong track record of delivering cutting-edge technology solutions for major venues and events worldwide. Their expertise in data and digital services has powered some of the world’s most iconic venues, including SoFi Stadium and the US Open tennis.
KOJO’s creative excellence, combined with PMY’s technological capabilities, will enable the delivery of extraordinary live experiences that captivate audiences. This partnership will focus on integrating advanced technology with creative storytelling to create immersive and engaging events. By leveraging PMY’s extensive background in venue technology and KOJO’s expertise in creative production, the collaboration aims to set new standards in the sports and entertainment industry.
Stephen Lord, CEO of KOJO, expressed his enthusiasm for the partnership, stating that it aligns perfectly with KOJO’s vision of creating unforgettable experiences. He emphasized that the shared values and culture between the two companies will drive innovation and push the boundaries of what is possible in the industry.
Expanding Global Reach and Impact
The acquisition of KOJO by PMY Group is not just about enhancing capabilities but also about expanding their global reach and impact. PMY has a presence in 15 countries and a diverse client base of over 1,000 venues, major events, and rightsholders. This extensive network will provide KOJO with the resources and support needed to scale its operations and reach new markets.
KOJO’s long-term partnerships with major ANZ stadiums, including Optus Stadium and Adelaide Oval, will be further strengthened through this collaboration. The combined expertise of PMY and KOJO will enable the delivery of world-class experiences at these venues, enhancing the overall fan experience. Additionally, KOJO’s collaborations with entertainment giants like Sony Pictures and Netflix will benefit from PMY’s technological innovations, creating new opportunities for growth and expansion.
Emily McGrath, EGM APAC at PMY, highlighted the significance of this partnership for the region, emphasizing the importance of bringing together creative expertise and technological innovation. She noted that the combined capabilities of PMY and KOJO will provide their partners and clients with unparalleled value, driving the future of sports and event technology.
